Public Artwork

What Will You Do?

What Will You Do?, 2007
What Will You Do?, 2007
What Will You Do?, 2007
Simcoe and Queen West, Toronto, ON, Canada
Artwork creator(s): 
Czegledy, Nina; Judelman, Greg; Hession, Deborah; Barber, Daniel
Text author(s): 
The public
Hession, Deb
Installation year: 
Remarks on location: 

B10 site on the map of the event


A projected interactive installation displays the question "What will you do (to stop climate change)?" and invites the general public to respond with an SMS text message to a specified local phone number. Responses appear within seconds as part of a projected real-time visualization.

Text of the artwork: 

[Text surface]

WHAT WILL YOU DO? TO STOP CLIMATE CHANGE Finish The Sentence With A Text Message To 416-555-1234 [Text of substance (partial list?)] Eat less meat Read books about it Use the compost Turn the lights off Educate my kids Take the bus Fly less Buy organic food Lose my air conditioner Get a smaller car Change my job Start a sustainable business Heat my home less in winter Use less water

[Text on the screen Simcoe and Queen (partial list)]

WHAT WILL YOU DO? TO COOL OUR EARTH? RESPOND NOW BY TEXT MESSAGE TO 647-449-9932 --- I will Reduce, Re-use and Recycle. I will dominate the arctic oil fields I will get a household energy audit. I will try to wash my dishes by hand. I will buy a really expensive hybrid car. I will consume less. I will water my lawn less frequently. I will give used clothes to charity instead of throwing them out. I will make sweet love in the environmental faculty. I will make love to mother earth and make new baby ones I will learn to spell properly so that people will respect my environmental ideas. I will not use condoms for they pollute the planet. I will tell omar to turn out his lights. I will use both sides of my toilet paper! I will car pool to work. I will only shower once per week. I will not buy disposable plates and utensils. I will pick up one extra piece of litter a day. I will not move to the suburbs like my stupid friends. I will paint myself green and run naked in the streets. I will replace my old refrigerator. I will eat tofu instead of burgers. I will reuse my plastic fork until I forcibly break it on a steak. I will keep my car tuned up. I will check my car tire pressure regularly. I will bathe every 2 days! I will buy recycled paper products. I will shower in cold water despite shrinkage. I will not eat at hot dog vendors who use styrofoam. I won’t use toilet paper when I go for number 2. I will live like a caveman. I will try to reduce my electricity use. I will plant my own vegetable garden. I will move in with Al Gore. I will eat less cats. I will volunteer to green NGO’s. I will make sure I will turn off my lights when I am not home. I will try to print less at work. I will turn off my lights when I am not using them. I will hug the person next to me when I see this message. I Won’t Drive A Car. Ever. I will overthrow capitalism. I will shut this screen down to save energy. I will buy fresh instead of frozen foods. I will use mostly all-natural, biodegradable cleaning products. I will never wash again… I will not over-dry clothes. I will ride my bike more. I will exhale less carbon dioxide into the atmosphere. I will show the same respect to the world it has shown me. I will demand to know what’s in my food and where it comes from. I will not participate in balloon abundant activities. I will practice dimming lights in my home. I will buy products with less packaging. We will eat vegetarian. I will take a shower once a month.

Text theme: 
Adopting a (more) ecological lifestyle

From sunset at 7:03 pm on Saturday, September 29, to sunrise at 7:14 am on Sunday, September 30, 2007, Toronto was bustling with activity as thousands experienced a full night of contemporary art and performance in three zones across the city.


Event: Scotiabank Nuit Blanche 2007

Event date(s): 

Green Art

Sandals, Leah (2007).  Green Art. Spacing. no. 10, p. 46

Scotiabank Nuit Blanche. Toronto Canada 2007. Nina Czegledy, Greg Judelman, Deborah Hession and Daniel Barber. WHAT WILL YOU DO?

CCCA (2007).  Scotiabank Nuit Blanche. Toronto Canada 2007. Nina Czegledy, Greg Judelman, Deborah Hession and Daniel Barber. WHAT WILL YOU DO?. <>